Tuesday, 11 October 2011

Monday, 26 to Wednesday, 28 September 2011 Ispra – JRC

How the Media works / The art of good story telling – and how to write a good tale / Broadcasting your message / Alun Lewis

prepare your story for general consumption - understand the role of the press release - learn the art of good story telling - the role of the broadcast media / how they differ in their demands, how to prepare for an interview, how to control an interview

Golden rules: WHO (target audience) – WHAT (take home message) – WHY (what is my agenda?) – WHERE – WHEN


Science journalists – Priests or Critics? / Toby Murcott

Social Media / William Mortada (http://mortada.co.uk/)

Starting the lecture with “Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Challenges for communicating science in public participation settings - Two-way communication with communities / Tom Wakeford

A very interesting seminar on science communication and debate organized yearly by IPSC of JRC!

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