How the Media works / The art of good story telling – and how to write a good tale / Broadcasting your message / Alun Lewis
prepare your story for general consumption - understand the role of the press release - learn the art of good story telling - the role of the broadcast media / how they differ in their demands, how to prepare for an interview, how to control an interview
Golden rules: WHO (target audience) – WHAT (take home message) – WHY (what is my agenda?) – WHERE – WHEN
Steps: INTRO – HOOK – EXPLAIN – TENSION – DEVELOP - CONCLUSION
Science journalists – Priests or Critics? / Toby Murcott
Social Media / William Mortada (http://mortada.co.uk/)
Starting the lecture with “Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Challenges for communicating science in public participation settings - Two-way communication with communities / Tom Wakeford
A very interesting seminar on science communication and debate organized yearly by IPSC of JRC!
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